About Ironmark Capital Advisory
A modern Florida commercial and industrial real estate advisory firm built on institutional relationships, predictive market intelligence, and a commitment to outcome-driven execution.
Our Story
Ironmark Capital Advisory was founded on a simple premise: the commercial real estate industry deserves better advisory. Better intelligence. Better process. Better outcomes.
We saw an industry where most firms were reactive — waiting for opportunities to surface, relying on relationships alone, and offering limited visibility into the process. We believed there was a better way: combine institutional-grade analytics with proactive execution and complete transparency.
Today, Ironmark serves owners, landlords, tenants, buyers, and institutional investors across the industrial real estate landscape. Our focus on the industrial sector gives us depth that generalist firms can't match — and our technology-enabled approach gives our clients an edge that traditional brokerage doesn't offer.
Ironmark is led by Principals Matthew L. Phillips, SIOR and Troy Schaafsma, SIOR, with advisors in markets across Florida who pair statewide reach with deep market knowledge. Together, the principals bring approximately $700 million in transaction experience.
Where Strategy Meets Structure
Our name reflects our approach. "Iron" speaks to the industrial markets we serve and the strength of our conviction. "Mark" signals precision — every recommendation is targeted, data-informed, and designed to create measurable impact.
We don't just advise — we execute. Every engagement follows a defined process with clear milestones, proactive outreach, and full visibility through our client portal. You always know where things stand and what's next.
Our Principals
Matthew L. Phillips, SIOR
Principal & Co-Founder
Matt advises owners and investors on dispositions, investment sales, and 1031 exchanges, with roughly $350 million in industrial transactions closed over the past four years.
Troy Schaafsma, SIOR
Principal & Co-Founder
Troy specializes in landlord and tenant representation, with a 1.18-million-SF lease portfolio and more than 1.1 million SF leased over the past three years.
Built for Florida Industrial
Industrial is our entire business. We work with warehouses and distribution buildings, manufacturing facilities, outdoor storage and truck yards, industrial land, industrial condominiums, and the net-leased assets owners trade into.
Statewide reach, deep market knowledge. Our coverage spans Florida’s major industrial markets, from Miami, Fort Lauderdale, and Palm Beach to the Treasure Coast, the Space Coast, Orlando, Tampa Bay, Lakeland, Jacksonville, Sarasota, Fort Myers, and Naples.
Research you can use. We publish quarterly market briefs and a statewide net-lease brief covering vacancy, rents, construction, and sales, with our own read on what the numbers mean. They are free to read. See the current Florida market briefs.